Released on = February 26, 2007, 6:56 pm

Press Release Author = BBG&G Advertising

Industry = Food & Beverage

Press Release Summary = February marks the one-year anniversary of Panera Bread\'s
voluntary removal of trans fat from its bakery-cafe menu on a national scale.

Press Release Body = HUDSON VALLEY, NY, February 26, 2007 - February marks the
one-year anniversary of Panera Bread\'s voluntary removal of trans fat from its
bakery-cafe menu on a national scale. Panera Bread, which currently operates more
than 1,000 bakery-cafes throughout the United States, has a menu free of trans fat,
with the exception of trace amounts that occur naturally in dairy and meat products.

\"Panera made it a priority to eliminate trans fat from our menu after recognizing
early on the importance of the issue among consumers and within the medical
community,\" said Ron Shaich, Chairman and CEO of Panera Bread. \"We are pleased to
see that many other major restaurant concepts have since followed suit, as the issue
of trans fat consumption poses health risks that clearly warrant action from the
industry as a whole.\"

Recognizing the health risks associated with trans fat, Panera Bread partnered with
St. Louis University\'s Department of Nutrition and Dietetics in early 2005 to
analyze the nutritional content of Panera menu items and identify where trans fat
existed. Panera Bread worked with suppliers to reformulate those menu offerings to
use trans-free alternatives including butter, palm oil and vegetable-based oils that
maintain the flavor and texture of Panera\'s high-quality offerings.

\"A major factor in Panera\'s decision to eliminate trans fat from the menu was the
need to maintain our high standards for flavor,\" said Shaich. \"We are pleased to say
that one year later, we have been able to provide our customers with more healthful
offerings without having to sacrifice the taste of their menu favorites.\"

With its identity rooted in handcrafted, fresh-baked, artisan bread, Panera Bread is
committed to providing great tasting, quality food that people can trust.
Highlighted by antibiotic free chicken, whole grain bread, select organic and
all-natural ingredients and a menu free of man-made trans fat, Panera\'s bakery-cafe
selection offers flavorful, wholesome offerings. The menu includes a wide variety of
year-round favorites to complement new items introduced seasonally with the goal of
creating new standards in everyday food choices. Nutritional information for all
Panera Bread menu items is available to customers in its bakery-cafes and on its
website at www.panerabread.com.

Panera Bread serves fresh-baked, handcrafted artisan breads, sweet and savory baked
goods, hand-tossed salads, wholesome soups, and signature sandwiches in a distinctly
warm and welcoming environment. Panera Bread is committed to using only the highest
quality, fresh ingredients in the food we offer, and making a lasting contribution
to the neighborhoods in which our customers and employees live and work through
programs like Operation Dough-Nation. Headquartered in Richmond Heights, MO, Panera
Bread operates 1,027 bakery-cafes (392 company-owned and 635 franchised) as of
December 26, 2006. For more information, visit www.panerabread.com.




Web Site = http://www.panerabread.com

Contact Details = Deborah Garry, President
BBG&G Advertising & Public Relations
633 Route 211 East, Middletown, NY 10941
(845)695-1880, www.bbggadv.com